Our Services in Advertising Law Include:

• Regulatory Compliance: Providing consultation in light of new industry regulations, ensuring that your advertising campaigns are fully compliant with current laws.
• Content Review and Adaptation: Assessing the content of advertisements and promotional materials for compliance with consumer and advertising law, offering suggestions to align with legal standards.
• Contract Review and Management: Overseeing advertising contracts, ensuring they are drafted, reviewed, and revised in accordance with relevant legislation.
• Fair Trading Practices: Evaluating advertising strategies to prevent unfair commercial practices, and providing legal solutions to mitigate risks.
• Education and Training: Organizing training sessions on advertising and consumer law for company employees, enhancing their understanding and compliance.
• Monitoring and Compliance Checks: Conducting thorough checks on covert, deceptive, comparative advertising, and bait advertising to ensure regulatory compliance and address any potential unfair competition or misleading practices.
• Dispute Resolution and Litigation: Handling disputes arising from advertising activities, including unfair competition claims, damages, and administrative disputes, ensuring robust legal defense and representation.
• Regulatory Submissions and Appeals: Managing submissions to and interactions with regulatory bodies such as the Advertising Board, Radio and Television Supreme Council, Ministry of Trade, and Consumer Arbitration Committees, guiding through the legal processes involved.

Cross-Jurisdictional Advertising Compliance

• Global Campaign Strategy: Advise on creating advertising campaigns that comply with international advertising standards and local laws in each target market, ensuring messages are culturally sensitive and legally sound.
• International Regulatory Alignment: Provide guidance on aligning advertising practices with international frameworks and conventions, such as those set by the World Intellectual Property Organization (WIPO) and the International Chamber of Commerce (ICC) on marketing and advertising.

Digital Marketing and Online Advertising

• Social Media Compliance: Offer expert advice on the use of social media for advertising, including compliance with platform-specific rules, data protection laws, and guidelines on influencer partnerships.
• Online Behavioral Advertising: Navigate the legal aspects of online behavioral advertising and privacy concerns, ensuring compliance with regulations such as the GDPR in Europe, CCPA in California, and other data protection laws affecting online advertising practices globally.

Intellectual Property in Advertising

• Trademark and Brand Protection: Advise on the use of trademarks and brands in advertising, including clearance searches and protection strategies to avoid infringement and safeguard intellectual property rights across borders.
• Copyright Clearance: Ensure that advertising content, including images, music, and video, has the proper copyright clearance for use in international markets, minimizing the risk of infringement disputes.

Consumer Protection and Ethical Advertising

• Consumer Rights: Provide counsel on international consumer protection laws affecting advertising, ensuring that advertising practices respect consumer rights and avoid deceptive or misleading practices.
• Ethical Advertising Practices: Guide on ethical advertising standards and practices, including issues related to sustainability claims, targeting vulnerable populations, and avoiding stereotypes, to uphold corporate social responsibility.

Emerging Areas of Advertising Law

• Augmented Reality (AR) and Virtual Reality (VR): Navigate the legal challenges associated with advertising in AR and VR environments, addressing issues of intellectual property, privacy, and content regulation.
• Artificial Intelligence in Advertising: Provide legal insights into the use of AI in advertising, from personalized advertising to automated content creation, ensuring compliance with evolving regulations on AI ethics and transparency.

Dispute Resolution and Enforcement

• International Litigation and Arbitration: Represent clients in international disputes arising from advertising campaigns, including litigation in foreign jurisdictions and arbitration under international arbitration institutions.
• Regulatory Investigations and Compliance: Assist with responding to investigations by international regulatory bodies, and advise on compliance measures to prevent future regulatory issues.